Selling Honey On The Side Of The Road

My goal in doing this is to give myself an outlet that is not business related but that is proving difficult so I will try to marry the two on this post.

Given a choice between a mountain cabin or a condo on the beach, I will take the cabin every single time. Not that I don’t like the beach but my fair complexion does not fare well near the ocean. I was born beside the water and grew up visiting some of the greatest beaches in this country but, like some comedian once said, “Me on the beach is like sticking a fork in the microwave.” There is much more shade in the mountains.

Though I love what I do there are times when one is churning the wheels of commerce that the very nature of the biz requires certain aspects of a project to be “beyond one’s control”. When that happens, in a nutshell, it can be a major drag.

This week has been but one of the many examples that, in my mind, I see a vision of me, on the side of some cool mountain highway, sitting in an folding chair………selling honey.

That simple enterprise would allow me to continue to scratch my “entrepreneurial itches” while, with the exception of the actual production of the honey, remain in pretty much total control.

Marketing – I would be able to select the style of the jar and create an appealing label.

Inventory – How many jars will I take with me today?

Sales – “Yes, the small jar is nice but you get a much better value if you purchase the large jar.”

Scheduling – Do I set up the chair at 9:00 or 10:00 AM?

Networking – I could find someone who may be selling homemade bread by the side of the road and we could swap cards.

Advertising – “Honey 4 Sale Ahead”

Yes, there are many aspects of this venture that is appealing and today happens to be one of those days when I would love to be sitting in my “branch office”, churning the wheels of commerce.

Author: Bobby Darnell

Just a regular guy living in Suwanee, GA with a love and passion for my family and practicing the art of enjoying life. I love music, raw oysters, the mountains and entrepreneurs.

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